Engagement: Animated characters are engaging, they grab the attention of viewers quickly and hold it, improving engagement rates on your posts.
Versatility: Characters can be made to do anything, they are not limited by physical constraints like human actors, offering unlimited creative possibilities.
Branding: A unique character can become an instantly recognizable symbol of your brand, much like Tony the Tiger for Kellogg's Frosted Flakes, or the Geico Gecko.
Emotional Connection: Characters, especially those with human-like qualities, can elicit an emotional response from viewers, creating a deeper connection between your audience and your brand.
Consistency: An animated character will never age or change its appearance unless you want it to, providing brand consistency.
Diversity: Animated characters can represent any ethnicity, age, gender, or species, helping you connect with diverse audiences.
Cost-effective: Once created, a digital character can be used in countless campaigns, without the ongoing costs associated with human actors or models.
Ease of production: Using motion capture for animation can significantly reduce the time it takes to create content, compared to traditional animation methods.
Adaptable: Animated characters can be easily adapted to suit different narratives, messages or mediums.
Stand Out: In a sea of faces on social media, a unique animated character can help your brand to stand out, increasing the chances of your message being noticed and remembered.